I submitted a case study proposal for the Enterprise 2.0 Conference in Santa Clara on November 8-11.?? The proposal is titled David vs. Goliath: How IBM used a mashup to help sunset a costly CRM capability and will discuss how IBM leveraged an enterprise mashup to help speed the sunset of a costly and cumbersome CRM capability.?? We will share some of the lessons learned from this effort as well as explore the benefits and drawbacks of enterprise mashups.?? Along with my co-presenter, Ron Lynn, we hope attendees will gain insights from a real-world enterprise mashup and how they might identify opportunities to remove costs and speed the sunset of more traditional but costly solutions.

Please take a look at the proposal and provide any comments.